Why Your Business Needs to be Accessible on Mobile

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What Does It Mean to Be Mobile Responsive?

Now more than ever websites, services and apps are being accessed on a variety of devices – from personal computers to tablets and smartphones. In order for your business website or app to stay relevant, attract new customers, and to stay competitive, you need to make sure that it’s accessible on all platforms.

When your pages look great on any type of device, you’ll increase your reach and deliver a far more satisfying experience to your customers – wherever they might be.

“According to Google’s Think Insights on mobile, if a user lands on your mobile website and is frustrated or doesn’t see what they are looking for, there’s a 61% chance they will leave immediately and go to another website (most likely a competitor)”. – Hubspot.

Reasons Why Mobile Is The Way To Go

  • It’s Where The Sales Happen
    You might get people visiting your website, but it’s nothing if that traffic isn’t converting into real sales. By giving people the best user experience possible, regardless of the device they’re using you’re increasing the chance that you’ll convert those users who aren’t in front of a traditional computer. Make it as easy as possible for prospect customers to get the information they’re after or to buy your products and services, quickly and easily. Web users are notoriously impatient – and if they’re out and about and on a mobile or tablet, chances are they’re in even more of a rush!

    “According to the date compiled by the Mobile Marketing Association of Asia, of the nearly 7 billion people worldwide, over 5 billion people own a cell phone, whereas just about 4 billion own a toothbrush”. – LinkedIn Pulse

  • It’s What Google Likes
    “Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device”. – Google

    Google search spiders love responsive websites, it makes their searching, crawling and indexing process much simpler since they have a single URL and the same HTML irrespective of the device.

  • It’s a Visual Treat
    Some website plugins out there will automatically scale your site’s content to work on multiple devices, but they’re not perfect and don’t optimally fit all screens – it can look really messy. A responsive design will give you the opportunity to treat the user visually with text that fits and a style that matches your entire brand.
  • It’s a Better User Experience
    Internet usage from mobile devices is on the rise. By designing a user-friendly, responsive website for you can increase the reach of your brand. Users will have the option to visit your website on any device and they won’t need to pinch and stretch the screen in order to browse your content.

    “At the end of 2012, over 50 million Americans owned a tablet and 1 of every 3 minutes spent consuming digital media was on a mobile device. With all of this mobile use, having a website that is responsive is becoming a requirement, not an option”. – Echo Surge

What To Consider When Designing for Web and Mobile

  • iOS or Android, or both?: Will you be creating a product for a specific platform or do you want it to be responsive on all devices. The programming language will also determine what type of website you will be able to deliver. Some are better suited for functionality and features than others.
  • Your Audience: Your audience and the market will be an important determining factor when it comes to the design of your business website. If you’re selling a product or service that needs a full-sized screen or mouse to take full advantage of, a responsive design may not be crucial – but if your target audience is millennials, not having a responsive product could be a fatal flaw. Look at your website’s analytics to see how many people are visiting from a mobile device to help inform your decision.
  • Your Budget: The amount of money you have to spend on the responsive design will also influence the product. Don’t immediately assume that just because you are paying less, you won’t still receive a quality product. Many freelancers on Envato Studio sell services to help you get started at very reasonable prices. But it’s worth investing some time and taking a look at the past work and reviews of a freelancer you’re interested in working with.

Examples of Great Responsive Apps and Websites

Fit For a Frame




Think Traffic

Finding the Right Responsive Design Professionals

Platforms such as Envato Studio allow you to easily get in touch with pre-vetted designers and developers. Here are some of our favorites.

Nofomsok – HTML Responsive Website
With over 164 Envato jobs under his belt, this professional creates HTML, responsive websites with clean modern design and that are SEO friendly.

Sherbdr – Responsive HTML Email Template
Sherdbr delivers high quality and browser compatibility Responsive HTML email templates. The package includes an email template design, responsive email template development, browser compatibility as well as optimized images.

Superhero  – Responsive HTML5 + CSS3
Superhero is most definitely one of the developing superheroes of Envato Studio with over 800 jobs completed. Superhero offers the following service for only $150:

– Convert PSD to HTML5, CSS3 with responsive layout with 3 tiers (desktop view, tablet view and mobile view).

– Add interactivity using jQuery (or other technologies per your request) for dynamic content

– Very fast response time

– Very reliable and very responsible service

Zumzum – Clean & Fresh Homepage Design/Redesign/ Landing Page
With almost 7 years experience in the web design industry, Zumzum specializes in modern and responsive websites. What also sets him apart is his clear client communication. He knows the importance of communicating during the development process so that you can (literally) be on the same page.

Check out more of our favorite mobile services.

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Anneke Steenkamp

Hi! My name is Anneke Steenkamp. I’m a 25-year-old passion seeker and Freelance Writer. I’m from Cape Town, South Africa.

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